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Holdin’ Me

April 20th, 2012 by Andrew Cochrane
 

It is with extreme pleasure that I present to you “Holdin’ Me”, a new music video I directed for Darin Bennett and The Requiem‘s just released EP, Midnight Storybook.  There is a lot to say abut what went in to making this video, but first, watch it so you know what I’m talking about. I’d recommend going to Youtube and watching it in its full 1080p glory. Read the rest of this entry »

 
 

I Hate Social Media.

March 15th, 2012 by Stacey
 

I have just returned from my first trip to Austin and SXSW Interactive.  I work at a media production company on the digital content side.  I worked at a major television network for 8 years.  I love content.  I love art.  I love entertainment.  I hate social media.

I went to South by Southwest for fun… tagging along with people from one of the most forward thinking production companies in the entertainment industry.  I thought I was going for the parties, the alcohol and the meat (yes, there was a lot of meat!), but instead I have learned something so much more important.  In a world that has become so fragmented, disconnected and technological, are we all substituting social media for art and innovation?

I am working to produce the album and help manage the career of an amazing musician.  He is an artist.  He likes to hole up in his house and watch Jack Bauer and write songs until 6 o’clock in the morning.  Do you know what he has been doing lately?  He’s been learning how to use Twitter.  Is he working to write, create or make music that is the beauty in the world and what gives humanity to our race?  His songs hit my soul every time I listen to them – even after the hundredth time.  However, until he figures out how to captivate an audience in 140 characters or less, no one else will ever know or listen.  And, yes, of course SXSW is in fact, also a music festival, but with acts like Bruce Springsteen and Jay-Z headlining this year, is it really going to be possible for the struggling lesser-known musicians to break through without first having an online social media presence? Can they even get booked or an audience at one of the less visible stages in one of the darks corners of the city unless they have already created any internet buzz? We’ll see, but I venture to guess, no.

Don’t get me wrong.  I use Twitter, I use Facebook (I will not use Foursquare because, well, that just creeps me out) and I post my pictures.  I use it to show everybody in my life what I am doing.  I do not underestimate the power of social media and the effects that it has had on our culture.  It has created celebrities, it has created relationships, it has created art, and it has become a forum for social activism in a society that has become very lackadaisical about any action to help a cause.  It is easy.  In order to feel empowered and help the Kony 2012 movement, you click a button.  There are not stakes, there is only information.  But where is the passion?  The interaction?  We have become so intent upon sharing our lives, are we forgetting to stop and live them? And what happens to those people, artists and causes that can’t seem to figure out a way to grasp and or figure out how to adapt? Are we really okay just keeping those voices quiet?

SXSW Interactive is a Mecca for nerds, geeks and the cultural influencers to find out what is happening in the digital world; where they should invest their time, money and energy.  I am one of those cultural influencers. Do you know what my favorite panels were about?  Space.  I’m not kidding.  In my career I have worked with countless actors, musicians, and directors, and while I still get giddy while drinking a beer next to Willem Dafoe in the Austin Airport, do you know who I was the most excited to see?  Astronaut Ron Garan.  Why? Because he reminded me of a time when we cared about innovation, science and moving our culture forward in ways that we could not have even imagined as possible.  Do you know what I learned?  The space program has been responsible for medical imaging, firefighting equipment, and the very satellites that are used to watch the television content we all love so much.  Do you know what I learned is the scariest part – because we as a culture no longer care, those programs are coming to a halt, and soon may be stopped.  Space – could be our future, it could save our species from extinction as our population growth continues to use all of our resources, but what are 10,000 people getting together to talk about at a conference? The new app that will tell everyone in your life what time you wake up and go to sleep.

Make no mistake, in the same way that I hate social media, I see its value. I am not advocating for shutting down Facebook (gasp).  I know I have connected with people that I love having in my life that I never would have without it.  Throughout the panel on space people were tweeting to get the word out about what they were learning.  I decided to watch  Downton Abbey – which I now love – because I had to know why everyone was talking about a show that was on PBS.  Social media does give the musician a way and a forum to reach his fans, and for them to interact with him.  That is special.  It makes people feel special, and the value of that should not be underestimated.  I just have to ask – can we please also focus on other things?  The new app Highlight is not going to create any new scientific breakthroughs.  I wish it would, but it won’t.  While it might create jobs, it is not going to create the many new industries that our economy desperately needs right now.  A SXSW panel that I sadly missed because I was at aforementioned favorite space conference: “Social Media is a Bubble and SXSW is a fad”.  Can we please make this bubble pop already?  Move on to also putting together a conference of 10,000 people that come together and talk about how we can make NASA interesting and how people can actually discover great new music again?  Please?

An End Thought: The irony is not lost upon me that if anybody were to read this, it will be through, and because of social media.  I know you have to use the tools that are available to you. I also don’t claim that I am going to stop using social media to get the word out about the next project I am working on, nor do I have a true solution, because I am not providing any useful alternatives. However, I also believe that until we as a culture have these conversations, nothing will ever change. Thank you for reading – I have to go check my Facebook and Twitter feeds now.

 
 

The AV Club’s Netflix Contest Entries

February 15th, 2011 by Chris
 

We have 4 entries in Poptent’s Netflix commercial competition. Check them out, and let us know what you think!

 
 

Allstate: “Enjoy The Drive”

January 28th, 2011 by Andrew Cochrane
 

We did it again (made another entry for a video contest)!  Here is our entry for Tongal’s Allstate DriveWise competition.  Winners will be announced in a few days, so cross your fingers and toes for us.

UPDATE: We won 3rd place- $1500!  We will use the funds to pay for more productions, so thanks Tongal!

 
 

AT&T Video Contest Entry

December 5th, 2010 by Andrew Cochrane
 

We also did this video last week, for Zooppa’s “AT&T Simplify Your Life Video Contest”. If you have just a quick moment to click through and “Like” the video, we stand to win $20,000, which we would spend on making more new videos, so please help us out if you can.

 
 

New York Life Contest Entry

December 5th, 2010 by Andrew Cochrane
 


Last week we completed and entered this video in the Poptent “New York Life: Guarantees Matter” video contest. If you have a moment, go check it out and give us a “like”, if we win it would be $7500 for the AV Club coffers that we could use to make more videos!

UPDATE: This video won an Editor’s Pick award, thank you Poptent :)

 
 

Ask A Ninja Is Back In The Saddle!

November 13th, 2010 by Andrew Cochrane
 

This is just a quick public service announcement for you web video fanatics: Ask A Ninja is once again making new episodes, and they are as great as they have always been.  The new format is a little more of a late night monologue than their old episodes, and they are hilarious.  If you are a big fan of the guys, check out their Kickstarter campaign to raise some funds to do things the right way.  Go ninja go!

 
 

Russell Wiley is Out to Lunch Trailer

October 22nd, 2010 by Andrew Cochrane
 

We won 4th place in Amazon’s recent “Russell Wiley is Out to Lunch” contest with this entry.  We are pretty darn proud of how it turned out, thank you to everyone who voted for us!
UPDATE: This video won 4th place, and we got some really kind feedback from Richard Hine himself, so we feel great about this one.

 
 

CES: Retrospecticus

January 12th, 2010 by Andrew Cochrane
 

_MG_7671photo credit: © 2010 CEA

I was lucky enough to be one of the 110,000 people in Las Vegas for the 2010 Consumer Electronics Show this past weekend, and I had a somewhat unexpected reaction to what I saw.  I expected to be surrounded by a dazzling array of innovative (if not bizarre) consumer products, on display for the world to see and fall in love with.  What I encountered was thousands of products that showed little to no original thought, and a collection of giant companies continuing to refuse to work together to improve the lives of their customers.  Here are a few observations: Read the rest of this entry »

 
 

Facebook Beacon Got Pwned!

December 7th, 2009 by Andrew Cochrane
 

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I got this email from Facebook the other day, and a couple of thoughts struck me as I read it (the bold is my emphasis):

Facebook is sending you this notice of a proposed class action settlement that may affect your legal rights as a Facebook member who may have used the Beacon program. This summary notice is being sent to you by Court Order so that you may understand your rights and remedies before the Court considers final approval of the proposed settlement on February 26, 2010.

This is not an advertisement or attorney solicitation.

This is not a settlement in which class members file claims to receive compensation. Under the proposed settlement, Facebook will terminate the Beacon program. In addition, Facebook will provide $9.5 million to establish an independent non-profit foundation that will identify and fund projects and initiatives that promote the cause of online privacy, safety, and security.

For full details on the settlement and further instructions on what to do to opt out of, object to, or otherwise comment upon the proposed settlement, please go to: BeaconClassSettlement.com.

If you have never heard of Beacon, or the lawsuit against it, check this information out. Not only did they have to shut the service down, but they have to now do the corporate equivalent of Bart Simpson’s chalkboard punishment? This is really great news, but I wonder how effective a deterrent/punishment the ruling really will be. It is one thing to rule in favor of the customers in a large class-action lawsuit and award massive damages in order to prevent a company from engaging in invasive or abusive behavior. But this strikes me as a slap on the wrist, and the punishment of having to fund a non-profit company that essentially duplicates the EFF‘s incredible efforts will probably be about as effective as having Steve Ballmer write a two page essay on why monopolies are bad. I doubt Facebook learned a lesson here, in fact the lesson learned might very well be “next time, don’t get caught”.

As more and more ‘private’ information is moved online, it is going to be those companies that demonstrate an unswerving loyalty to the privacy and security of their customers who will be allowed to continue doing business. You had better believe that the day Google is caught exposing or misusing user data, it is going to find itself in deep, troubled waters. Personally, I don’t really put anything on Facebook or other sites that I would be embarrassed or endangered by, were it to leak out. But this case has served as a reminder that you can’t really trust any company to put your rights and expectations above their own need to turn a profit in order to survive.